All out for USS

Media and political lobbying skills course image

Dealing with the media

This one-day course is aimed at UCU branch officers and reps who want to learn more about dealing with the media. This course will involve both print and visual media.

Why attend?

In this period of political uncertainty it's even more important for unions to campaign effectively, to defend jobs and win the political, moral and economic argument. Increasingly there is an expectation from UCU members that branches are better equipped to make links with local media, and to produce press releases, be interviewed and generally get their message heard by their local community. This course offers you the opportunity to learn and practice the skills you will need in a safe and supportive environment.

By the end of the course you will know how to:

  • approach the local media, be it radio, television or the press
  • identify best practice when writing a press release
  • write a press release
  • prepare for filmed interviews
  • conduct yourself when being interviewed
  • identify advantages and pitfalls of social media

Both written and practical elements make up this dynamic learning opportunity. This course is taught by UCU's press team who bring a wealth of knowledge and expertise to the course.

If there are no course dates listed below, or if you'd like to be made aware of further dates, please register your interest here.